Women's softball on ESPN?

I really need someone to explain to me why ESPN feels it necessary to play woman's softball on real ESPN? Can't there be ESPNW for woman's sports so the people that care to watch them can? I really don't think there are many people, especially men who make up the primary audience for ESPN, care to watch woman's college softball. I'm not discrediting the sport, as I know first-hand how hard it is to hit a softball from a mound WAY closer than a standard baseball mound. I just can't understand how real ESPN plays softball at 7pm on a Saturday while there are 8 baseball games to choose from that are much better options.

I do watch gymnastic and tennis on the woman's side of sports. I can't be dishonest about it, it's just much more enjoyable to me to watch male sports. The WNBA is an endless money pit that gets fed only because it would look bad if it were allowed to fail on its own, as it should be allowed to. It was three years ago that marked the loss of 1 billion dollars the WNBA had achieved. Someone explain to me why the WNBA is still around? You can't let something that loses money at such an alarming rate exist. Not many businesses are allowed to stick around failing at such a preposterous level. Why is ESPN still trying to cram this crap down our throats? I didn't care when it first "burst" onto the scene and I certainly don't care to watch it now. For all the Title IX huzzah to allow women a fair shot in high school & college sports, how can you extend that into a profession? Why is the WNBA allowed to drain from the real NBA like? Somebody let this thing drawn in its own pool of failure.